Item Number: O0177900

Dark and Lovely Color Confidence is a new permanent hair color that’s designed to deliver 100% gray coverage, plus 3X conditioning power for exceptional conditioning – before, during and after you color! The result: Beautiful, healthy-looking hair with complete gray coverage.

Natural Black #404 is a natural, warm, lustrous-black shade that provides 100% gray coverage with advanced conditioners for a shiny, long-lasting color.