Item Number: 37402A

Dark and Lovely Fade-Resistant Rich Conditioning Color is permanent hair color that delivers vibrant, fade-resistant color and shine. Dark and Lovely's exclusive Moisture Seal Technology's super-rich conditioning:

• Locks in shine to illuminate color
• Helps protect colored hair from damage
• Leaves hair smooth and silky

Your hair receives double conditioning power to protect relaxed and natural hair while coloring. Color yourself beautiful, stunning, sexy and confident... Color with Dark and Lovely!

Rich Auburn – Rev up your hair in richness.

Rich Auburn #374 is a soft-red hue with medium-brown tones for subtle, versatile color. Your hair will be soft to touch and your color will be captivating.